Marketing keynote speaker, best-selling author, and creator of the Hot Prospect Formula.
I started coding in 1976 when I was just 10 years old—thanks to my father, a COBOL and FORTRAN programmer at Grumman Data Systems who brought home a teletype terminal. By 1977, I was writing programs at our kitchen table, a passion that would shape my entire career.
That early exposure to technology sparked a lifelong love for innovation that would eventually lead me to revolutionize how businesses think about lead generation.
Today, I'm known as a marketing keynote speaker who has trained teams at some of the world's most prestigious organizations. But my journey to those stages was paved with hands-on experience building businesses and developing systems that actually work.
Presented marketing strategies and the Hot Prospect Formula to Harvard Business School students and faculty.
Trained Microsoft's sales teams on lead generation and conversion optimization techniques.
Featured speaker at NASDAQ MarketSite in Times Square, with my presentation displayed on the iconic jumbotron.
Delivered keynote presentations on marketing automation and lead nurturing strategies.
Featured expert on ABC, NBC, and The CW discussing marketing, entrepreneurship, and business growth.
Recipient of the Entrepreneurial Innovator Award and Lead Generator Award for contributions to marketing.
After decades of testing and refining marketing strategies, I developed the Hot Prospect Formula—a systematic approach to converting cold leads into eager customers.
HX + S2 + PC + MX + SMX + MD/C = Hot Prospect
This formula combines human experience, strategic sequencing, psychological triggers, marketing multipliers, and social media acceleration to create a predictable lead generation system that works across industries.
I've taught this formula to thousands of business owners, marketing professionals, and sales teams—and the results speak for themselves.
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My best-selling book reveals the exact system I've used to help companies generate millions in revenue from their trade show investments.
Most businesses collect hundreds of leads at trade shows, only to let them go cold. This book shows you how to create automated follow-up systems that convert those leads into paying customers—often within days of the event. This publication was retired 12-27-2025.
Whether you need a keynote speaker or one-on-one consulting, I'm here to help transform your marketing.
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